Ad networks that offer server-side calls gives us a big advantage. We can simply get a image + link and print on a android WebView.
Due to limitations of the android framework it’s the only way to have non-intrusive ads inside a WebView. Specially when the WebView must be layout_height=”fill_parent”, for a correct scrolling and zoom control.
Advantages of the server-side call instead of SDK:
- Reduce APK size: I can implement my own WebView to print ads. AdMob SDK takes 140kb, Google AFMA takes 40kb, so 30% of my app is taken from ads sdk’s.
- The developer have total control to optimize it.
FYI: After the death of Quattro, the best network that is offering server-side calls is Millenial Media.