Rafael Sanches

January 13, 2011

server-side calls are better for Ad serving. Downside of AFMA/AdMob.

Filed under: android, programming, revenue, technology — mufumbo @ 7:47 pm

Ad networks that offer server-side calls gives us a big advantage. We can simply get a image + link and print on a android WebView.

Due to limitations of the android framework it’s the only way to have non-intrusive ads inside a WebView. Specially when the WebView must be layout_height=”fill_parent”, for a correct scrolling and zoom control.

JavaScript ads are not an option, since the only work around is to inject JavaScript into the WebView which prevents me from working with JavaScript ads that are based on a inline include.

Advantages of the server-side call instead of SDK:
- Reduce APK size: I can implement my own WebView to print ads. AdMob SDK takes 140kb, Google AFMA takes 40kb, so 30% of my app is taken from ads sdk’s.
- AFMA SDK is slow: rendering the adsense javascript is slow. I feel my app freezing and coming back after rendering adsense. Admob is much faster.
- The developer have total control to optimize it.

FYI: After the death of Quattro, the best network that is offering server-side calls is Millenial Media.

About these ads

1 Comment »

  1. Thanks for such a great article.

    Comment by Serving Dishes — January 30, 2011 @ 6:09 am


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Theme: WordPress Classic. Get a free blog at WordPress.com

Follow

Get every new post delivered to your Inbox.

Join 406 other followers

%d bloggers like this: